On Monday, Gawker Media announced the sale of three sites, including Gawker music blog Idolator. The site will join ex-rival Stereogum, at Buzznet, which is a musically-focused social networking site that doesn’t like to adhere to the “social network” label. Buzznet may or may not be trying to orchestrate a mass grab of existing music blogs.
In a widely circulated internal email announcing the sale, Gawker publisher and acting managing editor Nick Denton said simply, “Why these three sites? To be blunt: they each had their editorial successes; but someone else will have better luck selling the advertising than we did.”
Fair enough — Idolator was one of Gawker’s two poorest performers and the sale was first rumored late last year.
- Ashley Herriman (guest contributor to Stark)